Is it possible?

How do you create a better society?  How do you create social change?

These are the questions that challenge politicians, sociologists and theologians.  Indeed many of us.   

From being questions of morality they are increasingly becoming questions of practicality.  The cost of fixing problems  - whether they are to do with health, justice or the environment – are becoming unsustainable.  Either we get better at prevention or we face escalating crises.

As a society and individuals, how can we reduce smoking, violence, obesity, waste, abuse, heart disease, stress, mental illness ... ? How can we change patterns of individual and social behaviour? 

Awareness, understanding, leadership, communication, political will and co-ordinated action all play their part.

Social Film Drama can help foster and grow all of these.   

Uniting people in a common sense of humanity and shared responsibility as they watch a social film drama unfold has a power beyond what we expected.  

In over 25 years of working on social marketing and change programmes, we have never found anything else that has come even close to having as much impact.   No other activity has silenced an audience, had people clamouring to talk and know more or engendered such desire for personal and social change.

We recognise that there are no quick fixes for habitual patterns of behaviour.  But to make people take notice, get the process of change going and to sustain it, social film drama offers great potential.   See our evaluation section for more detail.

We are developing and evaluating several ‘best practice’ models for how to integrate social film drama into social marketing and change programmes.  If you would like to know more, please contact us.

Ken Loach set the benchmark for film and social change with Cathy Come Home in 1966. Social Film Drama, a partnership between film-makers and policy-makers, seeks to continue that tradition.  Working together, we aim to be authentic to our subject matter, and to place what we capture at the centre of integrated communication and change programmes.

“The world is not dangerous because of those who do harm but because of those who look at it without doing anything.” Albert Einstein

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